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Each March, the Cheltenham Festival arrives with the subtlety of a cavalry charge in tweed. The horses are magnificent. The betting slips optimistic. And thousands of otherwise rational adults become expert armchair jockeys and trainers and fluent in ground conditions. For four days, Cleeve Hill echoes with deafening roars, urgent bookmakers and voices insisting their horse “just needed another fifty yards". To thrive rather than merely survive requires preparation. This is that guide. 1. Dress for the Weather That Actually Exists March in Gloucestershire is committed to unpredictability. Bring layers. Tweed is traditional. Waterproofing is advisable. The secret is to appear as though you have just stepped off a country estate, while quietly knowing you are prepared for horizontal rain. 2. Guinness Is a Social Beverage Official scientific consensus has not yet confirmed that Guinness tastes better at the Cheltenham Festival. Bar Willie Mullins, it may be the most beloved thing to cross the Irish Sea during festival week. It is the Festival’s unofficial diplomatic beverage; a pint that encourages conversation, softens racing disagreements, and allows strangers to share opinions without feeling any particular urgency to prove they are right. Hold it. Enjoy it, and let the afternoon take its course. 3. Remember That Everyone Becomes a Racing Expert Cheltenham has a curious social democracy. Bankers discuss breeding lines with farmers. City lawyers explain hurdle technique to people who have actually ridden horses. Smile politely. Nod. Return your attention to the racing. 4. Set a Budget Before You Start Betting Only bet what you can afford to lose and don't not chase losses. The 20/1 shot that “definitely had something about it” is not responsible for your savings account. Festival optimism is a beautiful thing. Financial regret is less so 5. Wear Proper Shoes (This One Matters More Than You Think) You may walk between the rails, the parade ring, the bar, and back again while wondering where the afternoon went. You might easily reach 20,000 steps. You do not want to achieve this in footwear that believes comfort is a myth. Festival racing is endurance sport. Dress accordingly. 6. The Horses And Jockeys Do Not Need Your Feedback Shouting advice to jockeys is unnecessary. The horses are elite athletes. They are already aware that there is a fence. Your emotional investment is appreciated but operationally irrelevant. 7. Make Sure You Eat Breakfast A Cheltenham afternoon begins long before the first race. A proper breakfast is essential. By all means, have a pint of Guinness with it if tradition demands. The Festival is an endurance sport and requires good stamina and a full belly. 8. Visit the Parade Ring (Highly Recommended) Spend time near the parade and pre-parade rings before the races begin. Stand quietly and watch the horses walk. You will notice how big and powerful they are, yet how calm and graceful they appear when moving slowly across the paddock. These are extraordinary athletes who will steal your heart. After the race, find you place to cheer in the winner, and applaud the runners up. The Festival is as much about appreciating extraordinary horses as it is about watching them compete. 9. Avoid the “Cheap Suit Festival Look” Nobody wants to appear as though they have just left a minor legal hearing. Tweed, countryside colours, or smart casual layers are preferred. You are attending racing heritage, not a job interview. 10. Study the Form… Or Follow Your Heart You can spend hours analysing racing statistics, or you can choose a horse because you like: The colour The number The name Or the vague feeling that it looks like a winner At the Cheltenham Festival, any horse can win. Expertise is optional, enjoyment is not. 11. Visit the Guinness Village No visit to the Cheltenham Festival is complete without the annual pilgrimage to The Guinness Village. People arrive as strangers and leave as temporary lifelong friends, and it's a place you should visit at least once. Singing is expected. Dancing is encouraged. Musical accuracy is entirely irrelevant, and should the band play Mr Brightside, dignity may be abandoned in favour of enthusiasm. 12. Do Not Call It “Holland and Cooper” You will see many people wearing beautiful tweed at the Cheltenham Festival. The brand is usually Holland Cooper, founded by Jade Holland Cooper. Not “Holland and Cooper”. These small details matter in countryside fashion. 12. Get a Steak Sandwich If hunger appears, proceed to the parade ring and locate Carbonis. Their steak sandwich is not merely food, it is strategic Festival infrastructure. The 5oz 30-day aged English ribeye in toasted sourdough with Dijon mayo and beetroot leaves exists to remind you that civilisation is possible even in March weather. You will not regret it. 10pm-you will send gratitude. 13. Enter the Shopping Village With Caution The shopping village is a carefully designed temptation zone. You will see things you did not know you needed and will suddenly believe you have always wanted them. It happens every year. The correct strategy is: Admire. Consider. Buy something nice. Support the small businesses inside. Walk away feeling culturally enriched and slightly lighter in wallet weight. Resistance is admirable but not required. 14. Above All, Appreciate the Horses The true heroes of the Cheltenham Festival are not the betting slips, they are the horses. The true success of the Cheltenham Festival is measured not in winnings alone, it is about witnessing athletic courage against gravity, the hill, and history. It is found in conversations on the journey home, the memory of a race where a horse travelled like poetry, and the feeling that you've just witnessed greatness in equine form. And that, ladies and gentlemen, is that... your (not entirely) essential guide to surviving the Cheltenham Festival.
The Cheltenham Festival is not about being the loudest person in the crowd, or the person who knows the most about form, breeding, or ground conditions. It is about standing in the March air watching extraordinary horses do extraordinary things. It is about horses jumping fences with grace and power, crowds rising in shared anticipation, and the countryside itself feeling momentarily alive with sport. Come for the racing, stay for the atmosphere and celebrate the horses. If your selections win, enjoy the moment. If they do not, remember that you have spent a day in the company of extraordinary athletes, good company, and one of Britain’s finest sporting events. The Festival is not simply watched, it's experienced. And that is why people return year after year. www.thejockeyclub.co.uk/cheltenham-festival
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The Cheltenham Festival remains the pinnacle of the National Hunt season; four days where the finest horses, jockeys and trainers from Britain and Ireland meet at Prestbury Park for jump racing at its very best. If you are planning to attend in 2026, or simply want to follow the action properly, here is everything you need to know.
What is the Cheltenham Festival? The Festival is the championship meeting of National Hunt racing. Every division has its defining contest here, from the Champion Hurdle to the Gold Cup, and winning at Cheltenham defines careers - both equine and human. Across four days - Champion Day, Ladies Day, St Patrick’s Thursday and Gold Cup Day - the meeting combines elite sport with an unmistakable atmosphere. When is the Cheltenham Festival 2026? The 2026 Festival runs from Tuesday 10th March to Friday 13th March 2026 at Cheltenham Racecourse. Four days. 28 races. Countless stories. The Showcase Races Each Day Each day has a headline act. These are the two biggest races on each card: Tuesday: Champion Day Champion Hurdle Supreme Novices' Hurdle Wednesday: Ladies Day Queen Mother Champion Chase Brown Advisory Novices' Chase Thursday: St Patrick’s Thursday Stayers' Hurdle Ryanair Chase Friday: Gold Cup Day Cheltenham Gold Cup Albert Bartlett Novices' Hurdle What Time Does Racing Start Each Day? Gates open from 10:30am. The first race is usually run at 1:20pm, with the final race around 5:20pm. It is worth arriving early, particularly if you want to spend time exploring the course and around the parade ring before the opening race. What Time Is the Cheltenham Gold Cup? The Gold Cup, the defining race of the week, is run at 4:00pm on Friday 13th March 2026. It is the moment the entire meeting builds towards. Can I still buy tickets? Yes, but it pays not to leave it too late as Tuesday and Friday often sell out. You can purchase official tickets here - www.thejockeyclub.co.uk/cheltenham-festival Which Enclosure should I choose? Cheltenham offers three main public enclosures: Club Enclosure The most premium general admission option. Access to the main grandstand, parade ring, winners’ enclosure and exclusive facilities. Tattersalls Enclosure Lively, sociable and well positioned near the finishing straight and Guinness Village. A popular choice. Best Mate Enclosure Opposite the main grandstand, offering excellent views of horses climbing the famous Cheltenham hill. How Much Do Tickets Cost? Ticket prices at Cheltenham Racecourse vary depending on day and enclosure. General admission in the Tattersalls and Best Mate enclosures is more accessible, while the Club Enclosure commands a premium. Gold Cup Day is the most expensive and in highest demand, often costing several times more than Tuesday or Wednesday. Hospitality packages, which include fine dining and reserved seating, are priced accordingly. Which horses and Jockeys should I follow? While final declarations will be confirmed closer to the meeting, several leading names are already prominent in ante-post discussion: Galopin Des Champs, Fact To File and Haiti Couleurs are three you could look out for in the Gold Cup, however our eyes will be on The Jukebox Man for local trainer Ben Pauling. Lossiemouth has a choice of two races, while we wait to see if Constitution Hill will run in the Champion Hurdle. Potential superstars during the week include Old Park Star, The New Lion and Arkle favourite Lulamba. Among jockeys, keep an eye on Paul Townend who rides for Willie Mullins who himself has dominated the Cheltenham Festival in recent years. Closer to home, Nico de Boinville and Nicky Henderson, The Skelton brothers and Ben Pauling and jockey Ben Jones will be the ones to watch. Cheltenham has a habit of elevating new stars, but proven Festival form always counts. What Are the Food and Drink Options on Site? The Festival caters to a wide range of tastes and there is something for everyone. Street-food vendors, coffee stands, and traditional pubs within the Guinness Village provide variety, while hospitality packages offer multiple-course meals and premium beverage selections. The 2026 Cheltenham Festival has made several improvements to ensure that dining and refreshment on course are both convenient and enjoyable. Meal Deals Introduced this season, the Festival Meal Deal gives racegoers the chance to enjoy a hot main, a side, and a drink for £15 — excellent value for a substantial and satisfying meal between races. It is available in the following locations: Best Mate Enclosure
Tattersalls Enclosure
Club Enclosure
All of the above provide extensive seating, allowing you to enjoy your meal comfortably while watching the action unfold. Three new bar areas introduced during the 2025 Festival remain key social hubs for 2026: Winning Post Bar Previously known as the Persian War, this bar is located in the Main Grandstand by the finishing post — ideal for toasting the day’s winners. Home Straight Bar Formerly the Winged Ox, situated in the heart of the Main Grandstand. A great spot for refreshments and atmosphere as races pass by. Sales Arena Bar Now featuring live music between races, adding energy and vibrancy to the Festival experience. Can I have a bet on course? The Festival is synonymous with betting. Bookmakers are positioned across all enclosures, from the parade ring to the grandstand. Many now offer cashless payment options alongside traditional cash betting. Mobile betting apps are widely used, and there is often expert advice available on course to guide newcomers. What Else Can I Enjoy at the Festival? Cheltenham is far more than the racing itself. The Parade Ring Arrive early and watch the horses before each race. The parade ring offers a close look at the contenders and a chance to assess condition, temperament and presence before they head to post. Live Music Across the course, particularly in the Guinness Village, live bands and Irish music create a lively post-racing atmosphere. Shopping The Shopping Village features countrywear, artisan goods, racing memorabilia and premium brands, ideal if you want to invest in something suitably Cotswold. Can I Get Hospitality? Yes, and it is highly recommended if you want a more refined experience. Hospitality packages range from course-side restaurants to private boxes and premium marquees. Expect fine dining, dedicated betting facilities and excellent viewing areas. Early booking is essential. What Should I Wear? There is no official dress code, but Cheltenham style is part of the experience. Think:
March weather can be unpredictable. Sensible footwear is advised, particularly if you plan to do lots of walking between races. What Happens If It Rains? March in the Cotswolds can be unpredictable. Waterproofs, good footwear and layered clothing are advised. The racecourse is well-drained, and racing continues in wet weather. Hospitality marquees provide shelter, and bars and food outlets are designed to operate under any conditions. Cheltenham manages the elements well, allowing spectators to enjoy the Festival regardless of the sky. What Is the Guinness Village? The Guinness Village is a dedicated area within the Club Enclosure of the racecourse, known for live music, Irish hospitality and, naturally, plenty of Guinness. It is one of the liveliest areas on course and one of the easiest places to get a drink quickly! Can I Take My Drink Around the Course? Yes, and the experience is now considerably more relaxed than in previous seasons. Following successful trials during the 2024 and 2025 Festivals, Cheltenham Racecourse has lifted all remaining drinks restrictions within the Club Enclosure for the 2025/26 season. In practical terms, this means racegoers in the Club Enclosure can move more freely around the course with their drinks in hand, whether heading to watch horses in the parade ring or stepping out to the grandstand to watch the race. Does it get busy? Yes, the Cheltenham Festival is inevitably a busy occasion, but there are measures in place to make the experience more comfortable. For 2026, the overall capacity has been slightly reduced from 68,500 to 66,000 spectators per day. This change comes after careful consideration of racegoer feedback, with the aim of easing congestion and ensuring a more enjoyable experience for everyone. It remains a bustling event, but more spacious and comfortable than in previous years. Planning your arrival and knowing where to move on course will help you enjoy the atmosphere without feeling overwhelmed. What Is the Prestbury Cup? The Prestbury Cup is the informal competition between British and Irish trainers across all 28 Festival races. National pride is very much at stake. Can I Meet Jockeys or Trainers? Direct interaction is limited. The parade ring is the closest opportunity to see trainers and jockeys before and after races. Hospitality packages may include brief access to trainers’ areas, but autographs and personal interaction are rare during the event itself. Observing quietly and respectfully is the accepted custom. Where Can I Watch the Cheltenham Festival? Obviously, being at Cheltenham Racecourse is, without question, the best way to experience it. If you cannot attend: ITV provides free-to-air coverage of selected races and Racing TV offers full coverage of every race. How Do I Get to the Cheltenham Festival? By Car Pre-book your car parking pass in advance, they sell out quickly. Park & Ride Official park and ride services operate throughout the Festival and are often the simplest option. By Train Cheltenham Spa station is well connected, with taxis and buses running to the racecourse. Plan ahead is our best advice. Where Should I Go After Racing? Many racegoers walk from the course into Cheltenham town centre. We recommend: The Hollow Bottom in Guiting Power is a proper racing pub with an amazing atmosphere. Live music each night, and if there is a local winner, this will be the place to be! Dunkertons. Just outside Cheltenham with live music, a tap room and lots of street food options to refuel if needed And finally, what Makes the Cheltenham Festival Different From Other Racing Events? Cheltenham blends high-class National Hunt racing with a distinct atmosphere that is part sporting event, part social occasion. The combination of elite competition, packed enclosures, music, shopping, and social interaction makes it unique and nowhere else captures the same blend of prestige, challenge, and tradition. For all the information and tickets, please visit the Cheltenham Racecourse website HERE. There are sporting occasions that reward the diligent follower, and there are those rarer gatherings that seem to belong to everyone. The Cheltenham Festival is both. Four days in March when a corner of the Cotswolds becomes the emotional capital of sport, where anticipation hangs in the air and the past, present and future of jump racing collide with a force that is impossible to ignore.
It is a place where time seems to slow yet the heart races, where Cleeve Hill itself feels complicit in the drama, rolling and rising in sympathy with what unfolds below. For those who have been, it lingers long after the last race is run. For those who haven’t, now is your time. From the first morning murmur over breakfast in a local pub to the last on-course cheer as dusk settles, Cheltenham is not merely watched or attended; it is felt. The roar, that primal, unmistakable sound as the opening race begins, is less noise than release. It announces that Festival week has begun, that stories are about to be written, and that heroes, both human and equine, will emerge, whether expected or not. Champion Day begins it all, and it does so with purpose. There is no gentle overture at Cheltenham. The Supreme Novices’ Hurdle and the Arkle come back-to-back like a declaration of intent, speed and bravery laid bare before a crowd that has waited a year for this very moment. When the tape goes up for the Supreme, the roar travels along the grandstand, a tide of sound that lifts every heart in its path and into racing folklore once more. It is a sound that quickens the pulse, even of those who pretend to be immune. At the heart of the day stands the Champion Hurdle, where reigning champions and aspiring greats meet on equal terms. It is a race that demands brilliance and bottle in equal measure. The question this year lingers tantalisingly: will Constitution Hill run and can he reclaim his crown and remind us of his extraordinary gifts? Cheltenham has little patience for reputation alone, but it is generous to those who answer its questions honestly. Yet Champion Day is about more than the opening day at the festival. It is about reconnection, friends reunited in the Club Enclosure, conversations carried between the Orchard and Best Mate, the shared understanding that for these four days, life is measured in furlongs, hurdles and fences. If Champion Day is raw energy, Ladies Day is refinement without restraint. It is a celebration of equine excellence framed by timeless grace and modern glamour. Fashion is not a sideshow but a ritual, an expression of pride and occasion. Silks shimmer on the course; tweed and tailoring gleam in the stands. It is Cheltenham at its most photogenic elegance, yet never superficial. The racing, as ever, refuses to be overshadowed. The Queen Mother Champion Chase is speed and daring compressed into two breathtaking miles, while the Cross Country Chase offers a nod to endurance and tradition. St Patrick’s Thursday shifts the axis of the Festival westward. Irish passion raises the rafters and the Prestbury Cup battle sharpens every cheer. The course becomes a sea of green, the Guinness flows freely in the Guinness Village, and music, live, joyful, unashamed, fills the spaces between races. It is a day of camaraderie and rivalry, of songs sung arm in arm and debates settled, at least temporarily, by what unfolds on the track. At its core are races of deep significance: the Ryanair Chase and the Stayers’ Hurdle, contests that reward resilience and courage. Yet it was here, last year, that Cheltenham reminded us of its capacity for collective emotion. The victories of Marine Nationale and Jazzy Matty, in the shadow of the loss of Michael O’Sullivan was a script only Cheltenham could write. Gold Cup Day arrives with a gravity all its own. The air is different, heavier, charged with expectation. This is the day that defines careers and crowns legends. The Cheltenham Gold Cup does not simply identify the best staying chaser of the moment; it places them in a lineage that stretches back over a century. Can Galopin Des Champs reclaim his title and reinforce his place among the greats? Or will a new name be etched onto the roll of honour? Perhaps even one trained Cotswolds soil, like The Jukebox Man who will carry local hopes under the careful guidance of Ben Pauling. Cheltenham has always had time for a good story, especially one rooted in its own landscape. And when the week is over, whether in triumph or defeat, there is release. Memories surface: Sprinter Sacre’s brave return in 2016, conquering doubt and injury to reclaim glory; Honeysuckle’s farewell in 2022, greeted by an ovation that felt like gratitude made audible, Rachael Blackmore raising an arm as if to acknowledge not just a win, but a journey shared. Which of this year’s heroes will be remembered in the same breath? Cheltenham has a way of turning moments into memories that refuse to fade. Beyond the racing, Cheltenham lives and breathes all week. Live music spills from bars and temporary stages, laughter echoes long after the last race, and the Guinness Village becomes the most popular meeting point where strangers become friends. It is here, pint in hand, that races are relived and winning bets, and losing ones, embellished and the place where the thrill of doing it all again tomorrow is already stirring. Cheltenham has way of pulling you back, year after year, to see which tale will emerge next. There is a magic here that cannot be planned, only experienced, and once you have lived it, you will find yourself counting the days until the roar begins again. Tickets - www.thejockeyclub.co.uk/cheltenham-festival There is a quiet electricity about Cheltenham Racecourse in late January, a sense that something both familiar and extraordinary is about to unfold. On Saturday, 24th January, Festival Trials Day arrives. The last dance at The Home of Jump Racing before those four days of extraordinary in March.
With eight races on the card, each contest is more than just a warm-up; it is a statement, a hint of what may come, a rehearsal for potential glory before the Irish come and try to spoil it. Some look to reaffirm their dominance, while bold newcomers seek to announce themselves to the racing world. Every leap over obstacles and every gallop up the hill carries with it the weight of possibility of stories yet to be told on the grandest stage of National Hunt racing. This year’s occasion is made all the more poignant by the hosting of the 2026 Retraining of Racehorses (RoR) Awards. The charity, devoted to the welfare of retired racehorses, reminds us that the story of a horse does not end at the finish line, and that racing’s triumphs are inseparable from its responsibility and care. When the last race has been run, don’t rush away. Head to the Centaur and enjoy an hour with Freeman, whose live performance of feel-good classics and crowd favourites provides the perfect coda to a day of Cheltenham magic, letting the fun linger just a little longer. For us, Festival Trials Day is one of the very best days of racing at Cheltenham. Though it serves as the final curtain call before the festival, it refuses to be merely a rehearsal. Gates Open: 10:30am Raceday Preview: 11:50am First Race: 12:05pm Last Race: 4:10pm Under 18s go free. For all infor and tickets, please visit www.thejockeyclub.co.uk/cheltenham/events-tickets/festival-trials-day There is something deeply satisfying about a year well planned. From the hum of a summer music festival drifting across open fields, to the theatre of a well-contested sporting fixture, 2026 promises a calendar rich in moments worth savouring. This is a year for linen jackets and polished brogues, for early starts and late finishes, for weekends shaped by culture, competition and conviviality. In this guide, we bring together the finest events of the year, from music, sport, heritage and the occasional indulgence, each chosen not for spectacle alone, but for character, craft and the pleasure of good company. Consider this your invitation to step out, lean in, and make the most of what lies ahead. |
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