Cheltenham-based clothing brand &SONS have opened a brand new ‘Experiential Store’ in the town.
&SONS Trading Post is located 60 Clarence Street, Cheltenham, GL50 3LE and will carry all of their latest garments in every size and colour.
The store is filled with curiosities, original vintage pieces and feels more like a home from home than a retail space. They encourage customers to pop down, grab a coffee and just unwind. They have installed a record player with a collection of vinyls, a coffee machine and even a few musical instruments for the occasional jam.
What’s also unique is that you can browse, try on and get to know the products, and once purchased, they will ship directly to your doorstep. This combines the experience of traditional retail with the convenience of online shopping. The customer will receive a brand new garment, still wrapped and unworn without the need to carry it around whilst they continue shopping.
&SONS was created just over 5 years ago to forge vintage inspired and timeless garments for the modern man, designed by and for craftspeople, artisan makers and creative pioneers in their chosen fields of endeavour. Since then they have seen significant growth and have a handful of stockists around the world.
As they move to become a more sustainable brand and with a strong belief in circular fashion, the principles for the new store will be built around reuse/repurpose/recycle. They will be offering our customers the chance to buy repaired and altered stock along with the old season and discontinued items from their archives at a reduced price to take away.
In the future, they plan on offering repairs as well as one-off screen printed garments mixed with open evenings, live music and get togethers.
Founder Phil James said
“There’s something very special about bricks and mortar stores, a three-dimensional environment where we can interact with customers and they can interact with our clothing. One of the hardest things about being an online business was demonstrating the quality of our clothing and the attentional to detail. Seeing first hand our customers pick up an item, try it on and feedback is incredibly rewarding and insightful.
As a concept, we wanted the space to showcase our existing lines but also to give customers the chance to buy old / repurposed and discontinued stock. This concept will give our garments a second chance and avoid anything going into landfills and as a growing brand we are very aware of the environmental impact of the fashion industry so this is our way of helping.
We live and work in Cheltenham so the location was an obvious choice for our first ‘concept store’. We can hang out there, meet our customers and learn so much before opening more stories in the future. If the concept works, we hope to open more across the UK and overseas such as the US and parts of Europe."
The store will be open 7 days a week from 9am-5pm