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There are few spectacles in sport that can match Cheltenham in March. The Cheltenham Roar, the finest jump horses on earth, and enough tweed to upholster the Cotswolds twice over. Yet even the Home of Jump Racing knows that greatness isn’t achieved by standing still. For 2025/26, Cheltenham Racecourse is sharpening its act once more, with a series of enhancements designed to ensure The Festival remains as memorable as it is magnificent. “This is about evolution, not revolution,” says Chief Executive Guy Lavender, who has wasted no time in stamping his vision on Prestbury Park. “Our goal is simple: world-class racing at a world-class venue.” Breathing Room, Not Bustling Crowds This year’s Festival will welcome fewer racegoers each day – a deliberate reduction from 68,500 to 66,000. It may not sound dramatic, but anyone who has ever tried to elbow their way through a soggy bottleneck in Tattersalls will appreciate the difference. Space, after all, is a luxury. Pints and Prosecco In news guaranteed to bring a cheer almost as loud as the roar itself, the price of Guinness is going down. Yes, back to £7.50 a pint – a rare case of racing history repeating itself in the punter’s favour. Spirits follow suit with reductions of their own, and Prosecco joins the line-up for the first time for those looking to toast their winners in sparkling style. Removal of Drinks Restrictions After a successful trial run last season, Cheltenham has done the decent thing and lifted the final drinks restrictions in the Club Enclosure for 2025/26. In short, you may now wander the course pint in hand without fear of being corralled. The change not only makes for a more civilised flow of racegoers (and shorter queues at the bar), but also restores a sense of freedom that pairs rather well with a Guinness. The only corners of the course where a glass remains unwelcome are those reserved for Officials. New Homes for Old Favourites Hospitality also gets a lift. The Tented Village will boast a new covered food court, while the Cottage Rake and Mill House bars are reborn as the stylish Prestbury View. The Green Grazer food hall will champion local produce – a nod to both sustainability and the Cotswolds’ rich culinary heritage. Sharper Sound, Smarter Screens Gone are the days of muffled commentary or squinting at the big screen. A state-of-the-art PA system promises crystal-clear race calls, while upgraded Racecourse TV will deliver more data, more insight, and more drama straight to your eyes and ears. Ladies Day Returns Wednesday of The Festival sees the return of Ladies Day for the first time since 2019. Think £10,000 in Style Awards prizes, fashion partnerships with Debenhams and Holland Cooper, and the sort of glamour that turns Cheltenham’s enclosures into catwalks with a soundtrack of hooves. Value, From Ticket to Pillow Cheltenham is also taking the sting out of logistics. Tickets once again start from £35 if booked early enough, with extended discount windows to keep costs sensible. The “Room to Race” initiative expands, working with more hotels to tackle the notorious Festival price hike. Cheltenham is already the sport’s crown jewel. But Lavender’s direction makes clear that it intends to sparkle a little brighter each year. More space, sharper facilities, a cheaper pint, and the return of Ladies Day. After all, The Festival isn’t just about four days of racing. It’s about four days of being part of something utterly, unmistakably special. www.thejockeyclub.co.uk/cheltenham-festival  
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