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Each March, the Cheltenham Festival arrives with the subtlety of a cavalry charge in tweed. The horses are magnificent. The betting slips optimistic. And thousands of otherwise rational adults become expert armchair jockeys and trainers and fluent in ground conditions. For four days, Cleeve Hill echoes with deafening roars, urgent bookmakers and voices insisting their horse “just needed another fifty yards". To thrive rather than merely survive requires preparation. This is that guide. 1. Dress for the Weather That Actually Exists March in Gloucestershire is committed to unpredictability. Bring layers. Tweed is traditional. Waterproofing is advisable. The secret is to appear as though you have just stepped off a country estate, while quietly knowing you are prepared for horizontal rain. 2. Guinness Is a Social Beverage Official scientific consensus has not yet confirmed that Guinness tastes better at the Cheltenham Festival. Bar Willie Mullins, it may be the most beloved thing to cross the Irish Sea during festival week. It is the Festival’s unofficial diplomatic beverage; a pint that encourages conversation, softens racing disagreements, and allows strangers to share opinions without feeling any particular urgency to prove they are right. Hold it. Enjoy it, and let the afternoon take its course. 3. Remember That Everyone Becomes a Racing Expert Cheltenham has a curious social democracy. Bankers discuss breeding lines with farmers. City lawyers explain hurdle technique to people who have actually ridden horses. Smile politely. Nod. Return your attention to the racing. 4. Set a Budget Before You Start Betting Only bet what you can afford to lose and don't not chase losses. The 20/1 shot that “definitely had something about it” is not responsible for your savings account. Festival optimism is a beautiful thing. Financial regret is less so 5. Wear Proper Shoes (This One Matters More Than You Think) You may walk between the rails, the parade ring, the bar, and back again while wondering where the afternoon went. You might easily reach 20,000 steps. You do not want to achieve this in footwear that believes comfort is a myth. Festival racing is endurance sport. Dress accordingly. 6. The Horses And Jockeys Do Not Need Your Feedback Shouting advice to jockeys is unnecessary. The horses are elite athletes. They are already aware that there is a fence. Your emotional investment is appreciated but operationally irrelevant. 7. Make Sure You Eat Breakfast A Cheltenham afternoon begins long before the first race. A proper breakfast is essential. By all means, have a pint of Guinness with it if tradition demands. The Festival is an endurance sport and requires good stamina and a full belly. 8. Visit the Parade Ring (Highly Recommended) Spend time near the parade and pre-parade rings before the races begin. Stand quietly and watch the horses walk. You will notice how big and powerful they are, yet how calm and graceful they appear when moving slowly across the paddock. These are extraordinary athletes who will steal your heart. After the race, find you place to cheer in the winner, and applaud the runners up. The Festival is as much about appreciating extraordinary horses as it is about watching them compete. 9. Avoid the “Cheap Suit Festival Look” Nobody wants to appear as though they have just left a minor legal hearing. Tweed, countryside colours, or smart casual layers are preferred. You are attending racing heritage, not a job interview. 10. Study the Form… Or Follow Your Heart You can spend hours analysing racing statistics, or you can choose a horse because you like: The colour The number The name Or the vague feeling that it looks like a winner At the Cheltenham Festival, any horse can win. Expertise is optional, enjoyment is not. 11. Visit the Guinness Village No visit to the Cheltenham Festival is complete without the annual pilgrimage to The Guinness Village. People arrive as strangers and leave as temporary lifelong friends, and it's a place you should visit at least once. Singing is expected. Dancing is encouraged. Musical accuracy is entirely irrelevant, and should the band play Mr Brightside, dignity may be abandoned in favour of enthusiasm. 12. Do Not Call It “Holland and Cooper” You will see many people wearing beautiful tweed at the Cheltenham Festival. The brand is usually Holland Cooper, founded by Jade Holland Cooper. Not “Holland and Cooper”. These small details matter in countryside fashion. 12. Get a Steak Sandwich If hunger appears, proceed to the parade ring and locate Carbonis. Their steak sandwich is not merely food, it is strategic Festival infrastructure. The 5oz 30-day aged English ribeye in toasted sourdough with Dijon mayo and beetroot leaves exists to remind you that civilisation is possible even in March weather. You will not regret it. 10pm-you will send gratitude. 13. Enter the Shopping Village With Caution The shopping village is a carefully designed temptation zone. You will see things you did not know you needed and will suddenly believe you have always wanted them. It happens every year. The correct strategy is: Admire. Consider. Buy something nice. Support the small businesses inside. Walk away feeling culturally enriched and slightly lighter in wallet weight. Resistance is admirable but not required. 14. Above All, Appreciate the Horses The true heroes of the Cheltenham Festival are not the betting slips, they are the horses. The true success of the Cheltenham Festival is measured not in winnings alone, it is about witnessing athletic courage against gravity, the hill, and history. It is found in conversations on the journey home, the memory of a race where a horse travelled like poetry, and the feeling that you've just witnessed greatness in equine form. And that, ladies and gentlemen, is that... your (not entirely) essential guide to surviving the Cheltenham Festival. The Cheltenham Festival is not about being the loudest person in the crowd, or the person who knows the most about form, breeding, or ground conditions. It is about standing in the March air watching extraordinary horses do extraordinary things. It is about horses jumping fences with grace and power, crowds rising in shared anticipation, and the countryside itself feeling momentarily alive with sport. Come for the racing, stay for the atmosphere and celebrate the horses. If your selections win, enjoy the moment. If they do not, remember that you have spent a day in the company of extraordinary athletes, good company, and one of Britain’s finest sporting events. The Festival is not simply watched, it's experienced. And that is why people return year after year. www.thejockeyclub.co.uk/cheltenham-festival 
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Let’s be honest, the Cotswolds isn't exactly short of some incredible places to eat in some of its most popular towns. There’s The Old Butchers in Stow-on-the-Wold, Smiths in Bourton-on-the-Water and Juliet in Stroud. All brilliant. But push a little further north, in and around Shipston on Stour (don't squint) and you will stumble upon some of the region’s most exciting food that seems to slip under the radar. Quietly brilliant, exactly where you least expect it. Take The Bower House, the sort of place that makes you wonder why more people haven’t stumbled off the beaten track sooner. Set in a handsome Georgian townhouse in the heart of Shipston on Stour, it feels like a proper neighbourhood restaurant with rooms; warm, elegant, and surprisingly ambitious. Under Head Chef Leo Kattou, menus rotate with the seasons and celebrate British ingredients with ingenuity and restraint, earning AA Rosettes, Michelin Guide recommendations and plenty of local admiration along the way. Now, cross the road, figuratively, if not literally, and you’ll find Bastardo’s Trattoria. Born from the same creative minds (Richard Craven) behind the Michelin‑starred Royal Oak at Whatcote, it wears its Italian inspiration with a distinctly British twist: seasonal produce treated with bold flavour and just the right amount of irreverence. The kitchen is led by John Broughton, formerly Head Chef at the Royal Oak, while the menu is shaped by Craven, whose love of Italian cooking was forged during the early years of his career. Warm, buzzy, and effortlessly confident. The town seems to be staging a culinary coup. And while we're on the subject, we should talk about The Royal Oak at Whatcote. A rarity for the Cotswolds; a village pub with a Michelin star and the quiet confidence to use it without preening. Run by chef‑owner Richard Craven and his wife Solanche, this is proper country cooking with brains and heart. The menu shifts with the micro‑seasons, rooted in wild ingredients and local foragers, from game shot on nearby hills to vegetables and rare breeds sourced from neighbouring estates, all celebrated in dishes pared down to their best possible selves. The service, warm and unpretentious, makes you feel you’re in the hands of friends rather than critics, and that’s part of the magic. Twelve minutes from Shipston is Whichford, one of those villages you could easily drive past without a second thought, which would be a mistake, because it is quietly blessed with not one but two reasons to stop. The Norman Knight (recently reopened under Matt and Katie Beamish of The Kingham Plough) sits comfortably on the village green, all low beams and flagstones, the reassuring heartbeat of a proper country pub and a good menu. Classic dishes are handled with care rather than fuss, making it the sort of place where you arrive for a pint and stay for supper without ever regretting the decision. A short stroll away, The Straw Kitchen at Whichford Pottery offers something more intimate and quietly distinctive. Tucked inside the garden of a working pottery, it's unique, small, brilliant and somewhere that laughs in the face of coordinated colour palettes. Head Chef Christne Bottine creates a menu that is creative without being complicated, the setting charming without trying too hard, and the whole experience feels personal rather than performed. Ten minutes in the other direction from Shipston, The Howard Arms in Ilmington feels like one of those places that has quietly mastered the art of being exactly what a Cotswold village pub should be. The food sits comfortably between classic British pub cooking and something a little more considered, with seasonal menus that avoid unnecessary complication. Inside, the atmosphere is warm and unhurried rather than showy especially with the fires roaring and a dog sitting by you feet in winter months. In addition to these and, again, all within 10 minutes of Shipston you will find The Cherington that offers the reassuring warmth of a proper country pub, honest cooking and long, relaxed lunches. The Fuzzy Duck at Armscote that offers polished seasonal dishes that sit neatly between rustic charm and modern confidence. Meanwhile, Pit Kitchen brings open-fire energy and bold, flavour-forward cooking, proving the countryside can handle a little urban culinary attitude. Herd at Todenham Manor is a quietly confident arrival. The menu leans on farm-sourced meat and locally inspired produce, driven by chef Christopher Ellis in a unique tented restaurant on the farm. in the northern Cotswolds — a wine, produce and pantry concept that feels less like a shop and more like an invitation to savour the region’s best ingredients, with thoughtful selections and seasonal discoveries that reward curiosity rather than hurry. And to wash it down? The Cotswolds Distillery in Stourton does rather lovely things with gin and whisky that reward slow, appreciative sipping rather than hurried drinking. You can lose a morning or afternoon here with brunch or lunch in their Still House cafe. Beer wise, North Cotswold Brewery make proper country ales just outside Shipston that feel designed for worn wooden tables, late afternoon sunlight and conversations that wander pleasantly off topic. They don't offer tours, but you will find their ales behind the bar at many local pubs. Shagweaver is particularly good. And there you have it, this edge of the Cotswolds has been quietly getting rather good at this food and drink lark. While other parts chase crowds and postcards, this is the Cotswolds many people may not have heard about which, in some way, is still part of its charm. If you enjoy eating well, drinking properly, and quietly knowing you’ve found somewhere rather good before the crowds catch on, this is a corner of the Cotswolds worth remembering.  Mentioned in this piece: The Bower House bower.house Bastardo’s Trattoria www.bastardostrattoria.co.uk The Royal Oak, Whatcote www.theroyaloakwhatcote.co.uk The Norman Knight thenormanknight.co.uk The Straw Kitchen www.whichfordpottery.com/visit/straw-kitchen The Howard Arms howardarms.com The Cherington thecherington.co.uk The Fuzzy Duck www.fuzzyduckarmscote.com Pit Kitchen www.pitkitchen.co.uk Herd todenhammanorfarm.co.uk/herd Cotswolds Distillery www.cotswoldsdistillery.com North Cotswold Brewery www.northcotswoldbrewery.co.uk The Cheltenham Festival remains the pinnacle of the National Hunt season; four days where the finest horses, jockeys and trainers from Britain and Ireland meet at Prestbury Park for jump racing at its very best. If you are planning to attend in 2026, or simply want to follow the action properly, here is everything you need to know. What is the Cheltenham Festival? The Festival is the championship meeting of National Hunt racing. Every division has its defining contest here, from the Champion Hurdle to the Gold Cup, and winning at Cheltenham defines careers - both equine and human. Across four days - Champion Day, Ladies Day, St Patrick’s Thursday and Gold Cup Day - the meeting combines elite sport with an unmistakable atmosphere. When is the Cheltenham Festival 2026? The 2026 Festival runs from Tuesday 10th March to Friday 13th March 2026 at Cheltenham Racecourse. Four days. 28 races. Countless stories. The Showcase Races Each Day Each day has a headline act. These are the two biggest races on each card: Tuesday: Champion Day Champion Hurdle Supreme Novices' Hurdle Wednesday: Ladies Day Queen Mother Champion Chase Brown Advisory Novices' Chase Thursday: St Patrick’s Thursday Stayers' Hurdle Ryanair Chase Friday: Gold Cup Day Cheltenham Gold Cup Albert Bartlett Novices' Hurdle What Time Does Racing Start Each Day? Gates open from 10:30am. The first race is usually run at 1:20pm, with the final race around 5:20pm. It is worth arriving early, particularly if you want to spend time exploring the course and around the parade ring before the opening race. What Time Is the Cheltenham Gold Cup? The Gold Cup, the defining race of the week, is run at 4:00pm on Friday 13th March 2026. It is the moment the entire meeting builds towards. Can I still buy tickets? Yes, but it pays not to leave it too late as Tuesday and Friday often sell out. You can purchase official tickets here - www.thejockeyclub.co.uk/cheltenham-festival Which Enclosure should I choose? Cheltenham offers three main public enclosures: Club Enclosure The most premium general admission option. Access to the main grandstand, parade ring, winners’ enclosure and exclusive facilities. Tattersalls Enclosure Lively, sociable and well positioned near the finishing straight and Guinness Village. A popular choice. Best Mate Enclosure Opposite the main grandstand, offering excellent views of horses climbing the famous Cheltenham hill. How Much Do Tickets Cost? Ticket prices at Cheltenham Racecourse vary depending on day and enclosure. General admission in the Tattersalls and Best Mate enclosures is more accessible, while the Club Enclosure commands a premium. Gold Cup Day is the most expensive and in highest demand, often costing several times more than Tuesday or Wednesday. Hospitality packages, which include fine dining and reserved seating, are priced accordingly. Which horses and Jockeys should I follow? While final declarations will be confirmed closer to the meeting, several leading names are already prominent in ante-post discussion: Galopin Des Champs, Fact To File and Haiti Couleurs are three you could look out for in the Gold Cup, however our eyes will be on The Jukebox Man for local trainer Ben Pauling. Lossiemouth has a choice of two races, while we wait to see if Constitution Hill will run in the Champion Hurdle. Potential superstars during the week include Old Park Star, The New Lion and Arkle favourite Lulamba. Among jockeys, keep an eye on Paul Townend who rides for Willie Mullins who himself has dominated the Cheltenham Festival in recent years. Closer to home, Nico de Boinville and Nicky Henderson, The Skelton brothers and Ben Pauling and jockey Ben Jones will be the ones to watch. Cheltenham has a habit of elevating new stars, but proven Festival form always counts. What Are the Food and Drink Options on Site? The Festival caters to a wide range of tastes and there is something for everyone. Street-food vendors, coffee stands, and traditional pubs within the Guinness Village provide variety, while hospitality packages offer multiple-course meals and premium beverage selections. The 2026 Cheltenham Festival has made several improvements to ensure that dining and refreshment on course are both convenient and enjoyable. Meal Deals Introduced this season, the Festival Meal Deal gives racegoers the chance to enjoy a hot main, a side, and a drink for £15 — excellent value for a substantial and satisfying meal between races. It is available in the following locations: Best Mate Enclosure
Tattersalls Enclosure
Club Enclosure
All of the above provide extensive seating, allowing you to enjoy your meal comfortably while watching the action unfold. Three new bar areas introduced during the 2025 Festival remain key social hubs for 2026: Winning Post Bar Previously known as the Persian War, this bar is located in the Main Grandstand by the finishing post — ideal for toasting the day’s winners. Home Straight Bar Formerly the Winged Ox, situated in the heart of the Main Grandstand. A great spot for refreshments and atmosphere as races pass by. Sales Arena Bar Now featuring live music between races, adding energy and vibrancy to the Festival experience. Can I have a bet on course? The Festival is synonymous with betting. Bookmakers are positioned across all enclosures, from the parade ring to the grandstand. Many now offer cashless payment options alongside traditional cash betting. Mobile betting apps are widely used, and there is often expert advice available on course to guide newcomers. What Else Can I Enjoy at the Festival? Cheltenham is far more than the racing itself. The Parade Ring Arrive early and watch the horses before each race. The parade ring offers a close look at the contenders and a chance to assess condition, temperament and presence before they head to post. Live Music Across the course, particularly in the Guinness Village, live bands and Irish music create a lively post-racing atmosphere. Shopping The Shopping Village features countrywear, artisan goods, racing memorabilia and premium brands, ideal if you want to invest in something suitably Cotswold. Can I Get Hospitality? Yes, and it is highly recommended if you want a more refined experience. Hospitality packages range from course-side restaurants to private boxes and premium marquees. Expect fine dining, dedicated betting facilities and excellent viewing areas. Early booking is essential. What Should I Wear? There is no official dress code, but Cheltenham style is part of the experience. Think:
March weather can be unpredictable. Sensible footwear is advised, particularly if you plan to do lots of walking between races. What Happens If It Rains? March in the Cotswolds can be unpredictable. Waterproofs, good footwear and layered clothing are advised. The racecourse is well-drained, and racing continues in wet weather. Hospitality marquees provide shelter, and bars and food outlets are designed to operate under any conditions. Cheltenham manages the elements well, allowing spectators to enjoy the Festival regardless of the sky. What Is the Guinness Village? The Guinness Village is a dedicated area within the Club Enclosure of the racecourse, known for live music, Irish hospitality and, naturally, plenty of Guinness. It is one of the liveliest areas on course and one of the easiest places to get a drink quickly! Can I Take My Drink Around the Course? Yes, and the experience is now considerably more relaxed than in previous seasons. Following successful trials during the 2024 and 2025 Festivals, Cheltenham Racecourse has lifted all remaining drinks restrictions within the Club Enclosure for the 2025/26 season. In practical terms, this means racegoers in the Club Enclosure can move more freely around the course with their drinks in hand, whether heading to watch horses in the parade ring or stepping out to the grandstand to watch the race. Does it get busy? Yes, the Cheltenham Festival is inevitably a busy occasion, but there are measures in place to make the experience more comfortable. For 2026, the overall capacity has been slightly reduced from 68,500 to 66,000 spectators per day. This change comes after careful consideration of racegoer feedback, with the aim of easing congestion and ensuring a more enjoyable experience for everyone. It remains a bustling event, but more spacious and comfortable than in previous years. Planning your arrival and knowing where to move on course will help you enjoy the atmosphere without feeling overwhelmed. What Is the Prestbury Cup? The Prestbury Cup is the informal competition between British and Irish trainers across all 28 Festival races. National pride is very much at stake. Can I Meet Jockeys or Trainers? Direct interaction is limited. The parade ring is the closest opportunity to see trainers and jockeys before and after races. Hospitality packages may include brief access to trainers’ areas, but autographs and personal interaction are rare during the event itself. Observing quietly and respectfully is the accepted custom. Where Can I Watch the Cheltenham Festival? Obviously, being at Cheltenham Racecourse is, without question, the best way to experience it. If you cannot attend: ITV provides free-to-air coverage of selected races and Racing TV offers full coverage of every race. How Do I Get to the Cheltenham Festival? By Car Pre-book your car parking pass in advance, they sell out quickly. Park & Ride Official park and ride services operate throughout the Festival and are often the simplest option. By Train Cheltenham Spa station is well connected, with taxis and buses running to the racecourse. Plan ahead is our best advice. Where Should I Go After Racing? Many racegoers walk from the course into Cheltenham town centre. We recommend: The Hollow Bottom in Guiting Power is a proper racing pub with an amazing atmosphere. Live music each night, and if there is a local winner, this will be the place to be! Dunkertons. Just outside Cheltenham with live music, a tap room and lots of street food options to refuel if needed And finally, what Makes the Cheltenham Festival Different From Other Racing Events? Cheltenham blends high-class National Hunt racing with a distinct atmosphere that is part sporting event, part social occasion. The combination of elite competition, packed enclosures, music, shopping, and social interaction makes it unique and nowhere else captures the same blend of prestige, challenge, and tradition. For all the information and tickets, please visit the Cheltenham Racecourse website HERE.  On Monday the 9th of February, the culinary world gathered in anticipation as the new MICHELIN Stars were revealed at the 2026 MICHELIN Guide Ceremony, held at the Convention Centre in Dublin. Here in the Cotswolds, we are pleased to report that five of our restaurants have once again retained their coveted one-star distinction, and here they are!
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