This Spring will see Cheltenham welcome a brand-new hotel concept focusing on the culture and experience of the beautiful town. Cult Hotels is the brainchild of Julian Dunkerton, co-founder of fashion giant Superdry and the highly successful Cotswold’s hotel and restaurant portfolio - The Lucky Onion.
Inspired by the originality and diversity of each local area, Cult Hotels will be an easy, accessible bolthole for travellers who are big on exploring and big on design.
The George will be the very first and flagship hotel by Cult Hotels made up of five beautifully refurbished Grade II listed Regency townhouses with 46 bedrooms. The original features cleverly weaved in with modern touches.
With well-considered practical elements such automatic check ins and post-box key return, a well-stocked Pantry for guests to visit at any time day and night, Cult Hotels will be tapping into the clued-up urban crowd who value design and exploration. The plan will see the brand rolling into popular cities within the UK and beyond over the next few years.
Socially conscious, the team behind the brand love to repurpose these characterful, older buildings and this will be a cornerstone of the brand as it expands its footprint with ambitious growth plans for the future.
Julian Dunkerton states ‘The name Cult Hotels is a nod to my history and where it all began for me, naturally Cheltenham is home to the flagship hotel – The George. As an entrepreneur I identified a gap in the market to create a new hotel concept that is accessible, approachable & cool. Cult Hotels exists for the savvy traveller who values aesthetic and culture at a fair price. My ambition with this venture is to continue to breathe new life into old buildings and bring a game changing hotel concept to the marketplace”
Room categories and rates start from:
Edgy - £105
Urban - £115
Cool - £125
Culture - £145
Barons Eden Limited, represented by Savills, has brought four assets in the Cotswolds to the market.
The assets in the portfolio are Huxleys Restaurant and Island House, both in Chipping Campden; The Dial House Hotel in Bourton-on-the-Water and The Old Bank in Moreton-in-Marsh. The portfolio is available to purchase either individually or as a whole.
Housed in a seventeenth century building, Huxleys Restaurant in the heart of Chipping Campden, offers 100 covers across both inside and outside space, including two private dining rooms. Island House, on Chipping Campden’s high street, provides a rare opportunity to create a new food and beverage offering.
The Dial House Hotel provides 15 boutique rooms all of which are en-suite alongside two recently renovated dining areas and a bar lounge. Prominently located in the centre of the picturesque high street of Bourton-on-the-Water, there’s ample opportunity for further development of the grounds.
The Old Bank in Moreton-in-Marsh town centre has planning to convert to a 10 bedroom hotel with restaurant and bar and would suit a range of other uses subject to planning permission.
Adrian Pearson of Barons Eden Limited adds: “We are choosing to sell our Cotswold assets in order to concentrate on expanding our portfolio of larger hotels and spas.”
James Greenslade, associate director in the hotels team at Savills, comments: “These four charming assets provide a rare opportunity to acquire properties in the picturesque Cotswolds villages. Each one is unique in its character and all provide a range of opportunities for new owners, in particular the redevelopment of Island House could work well in conjunction with the existing operation at Huxleys.”