Cotswold Farm Park owner and BBC Countryfile star Adam Henson is backing a campaign by local farmer-founded not-for-profit Happerley to make all school dinners 100% traceable from farm to fork.
The project which is called “Please Sir! Feed Me Truth” launches today and aims to educate the next generation of consumers with where their food comes from.
He said: “The appreciation and understanding of food starts with children simply knowing how and where the ingredients on their plate were produced. But they don’t.”
“They have no idea. Every school dinner has a story to tell – a journey. It leaves a footprint. We need every child to explore it and be inspired and learn from it.”
Adam hopes every school in the country will commit to making their food supply chain transparent, using technology to deliver into school dining rooms the journey of every plate of food.
Happerley founder, farmer Matthew Rymer, explains: “The food industry remains one of the least transparent and we are not told the origins of most of the ingredients in our food. Children are particularly susceptible to buying into brands and clever marketing because they do not know or understand better.
“By working through the food chain to deliver the full story of the ingredients that make their school dinners, our hope is we can create a seismic change for the future that impacts positively on their health and nutrition, the environment and sustainable food production.”
Happerley was established by two farmers on a mission to empower the consumer to know the journey of their food while creating a level playing field for all food businesses to validate and protect the provenance value of their food production.
This summer our provenance team has started signing up restaurants, retailers, butchers, bakeries etc. willing to become Provenance Champions and have their supply network audited and published online. Meaning you, in an instant, can see their ingredient supply chains down to the farmers and growers.
Are you a business, restaurant, retailer who would be interested in becoming Happerley certified? Visit happerley.co.uk today!