Cirencester based tailors Barrington Ayre have launched a brand new website.
Founded in 2009 by Tom Wharton, the website showcases all of bespoke offerings including suits, tweed jackets, blazers and shooting wear, and their new golf and equestrian ranges.
Famous faces such as former England cricket captain Michael Vaughan, Radio DJ Greg James, BBC's Dan Walker and cricket star Jos Butler can often be seen donning a bespoke piece, all of which are British made.
Are you coming to the Cheltenham Festival and struggling on what to wear? Whatever you do, leave your shiny suit in the wardrobe and let me help you..
There is NO dress-code at Cheltenham although smart is recommended and you won't get turned away if you do choose to rock up in jeans, trainers and a hoody.. You will however look a bit of a dick.
It is very rare that you see anyone dressed like this at Cheltenham, but what isn't rare, are the amount of shiny suits! Why would you wear one of these? Or own one for that matter? Are you going to work? Or perhaps even court? No. You are coming to the Cotswolds countryside to enjoy the Sport of Kings. Can you imagine royalty of past and present donning a shiny suit at Cheltenham? No, neither can I!
Now let's get something straight.. This isn't about snobbery, class, money or even fitting in. This is purely about style.
We are not saying that you shouldn't wear a suit. Look how dapper Eddie Redmayne looks when attending the Hennessy Gold Cup at Newbury in a grey tweed suit, navy coat and brown shoes. It ticks many boxes. Smart. Stylish. Country and simple.
Are you one of these people who are "frightened" of tweed? I know some of you who mock people who wear tweed. "You look like the Toad of Toad Hall".. Well it is much better than looking like you are just about to go up in from of a magistrate.
You don't have to go "full tweed". A nice jacket, shirt (and jumper depending on the elements), with some nice chinos and brown shoes is a great look and one that I will be wearing on one of the days.
Again, this isn't about money ad you can pick up a decent tweed jacket for around £60 if you shop around but why not treat yourself to one that you can wear for years to come?
Obviously the weather has a part to play in what you choose to wear although, with all the money spent at Cheltenham Rcecourse in the last 5 years, you have an abundance of places to shelter from the elements. If it does happen to rain, buy yourself a tweed coat or waxed jacket, a nice umbrella or perhaps even a trilby.. We would probably avoid wearing anything on the head unless it was a trilby or a nice tweed cap. The shopping is superb at The Festival and is well worth a visit.
I've scoured pinterest for some pointers.. Stick to greens, browns and blues. If you want to add some colour this should be with the jumper or perhaps some lighter colour trousers.